Marketing your static caravan to paying guests

June 18 2012, No Comments

If you are looking to try and use your static caravan for letting purposes, you may wish to keep the following tips in mind. That’s because guests aren’t always easy to find and little things may make a difference:

  • get your caravan known.  You are unlikely to be inundated with potential renters if nobody knows your property is available!  This means, like it or not, you may need to start thinking carefully about advertising in appropriate publications and other locations;
  • think about the internet.  This is now a vast repository of information relating to holiday and other rentals and it may be the first choice for inquiries for very significant numbers of potential customers.  Therefore, get to grips with it and start thinking about building yourself a website and using the social media etc;
  • identify your selling points.  You may have noticed that there are large numbers of caravans available for rent all around the UK.  Start thinking of them as your competition and also how you plan to make your caravan stand out from all the others.  Your vehicle may well have things that make it a bit different (equipment, pricing, locations, on-site facilities etc) so make sure you identify these and highlight them in your advertisements;
  • fix any problems.  Needing to explain in ads (or follow-ups) that certain things are wrong with your accommodation or are in the process of being fixed might just be a showstopper for many potential renters.  Make sure that it is in pristine external and internal condition;
  • tell people that you are legal.  Potential renters might be impressed to see a degree of professionalism confirming that you have appropriate required permissions from people such as the site owners and local authorities, to let out your property.  Confirm also that you have the appropriate static caravan insurance in place;
  • take 100 percent quality photographs for your advertisements.  Psychologically, photographs taken on gloomy days or those that appear to have been taken with a Victorian camera can put off potential renters.  Make sure also that you photograph the surroundings and your vehicle from all angles – if people cannot see these things clearly in advertisement photographs they may simply fill in the missing bits with their own suspicious worst-assumptions;
  • make your pricing clear and unambiguous in advertisements.  Remember that in today’s world people demand instant total information provision – particularly where prices are concerned.  Asking people to contact you for prices simply makes them uneasy about the potential costs and all the more inclined to simply go with someone else who is making their pricing totally clear up front.

Minor points, yet they may prove important in you securing the maximum number of potential customers.

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