Published by Anthony Hill on March 6th 2013.

A broadband connection is no longer a luxury; it’s a bare essential to most of us, who use it every day at work and for socialising, shopping and entertainment.

Like any such utility – electricity for example- there’s a ‘phantom’ element to broadband, in that we happily use the internet for hours on end without giving much thought to the technology behind it, or what we’re actually paying for it.

Research by broadbandchoices.co.uk, the broadband comparison service, found millions of British households are currently paying too much for their internet.

A survey of 2,000 Brits revealed that 39% of UK broadband customers hadn’t changed their package or provider in at least four years, despite a significant price drop during this period.

Dominic Baliszewski, telecoms expert at broadbandchoices, explained: “Four years ago, you would have had to pay an average of £132 annually just for your broadband. Fast forward to 2013 and you can now get your broadband and home phone services bundled together for just £62 a year.”

That’s a saving of 53%, making it well worth the short time it takes to compare broadband deals and find a cheaper alternative so why are people staying on expensive, outdated packages?

“One thing we consistently hear from consumers is that they think switching broadband will be complicated and difficult, but this couldn’t be further from the truth. Customers who do their homework can benefit from a straightforward switching process.”

Top tips for saving money on broadband:

1. Compare deals and switch – Always compare broadband using an Ofcom-accredited comparison service. Ofcom, the UK communications regulator, only gives its seal of approval to sites that have passed a rigorous audit, ensuring a fair comparison, clear and accurate information and impartial advice.
2. Pay your line rental upfront – Most broadband packages require an active landline, so the line rental you pay your phone provider can be a hidden cost. However, if you can afford it, some providers offer up to a £50 discount when you pay for a year’s worth in advance.
3. Sign -up online – Although it’s possible to sign up with broadband providers over the phone or even on the high street, there are usually better deals to be had on the internet. Price comparison websites negotiate exclusive offers with providers on your behalf.